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A roofing answering service that sorts the leaks from the estimates and books the inspection.

After a windstorm or a hail night, every homeowner on the street calls at once, and your crews are up on roofs. An AI receptionist picks up in seconds, takes several calls side by side, asks for photos, puts active leaks first and offers an inspection time. Insurance questions go to you.

New, and upfront about it.

Ammett opened in 2026, so you won't find client logos here yet. You deal with one person, Sergei Kovtun, in Aliso Viejo. How the pilot works →

  • A free written audit before you pay anything
  • A fixed-price $2,500 pilot for our first three clients
  • Month to month, 30 days' notice
  • Every account and number in your name

Why roofing calls are different

Roofing calls don’t come in a steady stream. They come in waves. A windstorm, a hail night or the first big rain of the season and the whole neighborhood calls at once, most of them before 9 AM. Some have water coming through a ceiling. Most want someone to look at shingles they found in the yard.

Meanwhile your crews are on roofs, tarping and tearing off. Nobody up a ladder answers a phone. The office line rings out, voicemail fills, and the homeowner with the leak calls the next roofer on Google.

That’s the job of an answering service for roofers: pick up during the wave, ask the right questions and keep the list in order. A roofer answering service staffed by people handles a normal day well; on a storm morning, the question is how long callers wait on hold. An AI receptionist answers every call at the same time.

Photos first, then the truck

A lot of roofing calls can be sorted from two pictures. The agent texts the caller a link and asks for one photo of the damage inside and one of the roof from the yard. With the Book plan, the photos land with the call summary, so you can tell from the truck whether it’s a lifted shingle, a flashing leak or a roof that needs to come off. Texts only go to people who called you.

Active leaks go first

You decide the order once, and we write it into the agent word for word. A typical setup for storm days:

  • Water coming in now: first in line, offered the earliest tarp or emergency visit you have open.
  • Visible storm damage, no leak yet: missing shingles, cracked tiles, dented vents. Offered the next inspection slots.
  • Repair or replacement estimate: no damage today, planning a new roof. Booked into the days after the rush.
  • Everything else: gutters, skylights, a question about an old estimate. Details taken, passed to your office.

When your inspection slots run out, the agent says so and takes the details for a callback. It doesn’t promise a crew it doesn’t have.

Retail jobs and storm work

A homeowner paying for a new roof and a homeowner with a storm claim are different calls. The agent asks which one it is, along with the roof type, the rough age and the address, so your summary shows retail and insurance work on separate lines.

It never talks coverage. It doesn’t say a claim will be approved, doesn’t explain deductibles and doesn’t tell anyone to file. Insurance questions are noted and flagged for you, because those answers need you.

Inspections booked, not just messages

The goal of most roofing calls is a person on the roof. On the Book plan the agent offers your open inspection windows, books one into your calendar or Jobber, texts the homeowner a confirmation and sends a reminder the day before. For an AccuLynx or JobNimbus shop, we check what your account can connect to before we promise a direct booking.

For homeowners who’ve met a door-knocker

After a storm, homeowners get knocks, flyers and calls from roofers they’ve never heard of. Many are wary by the time they call you. The agent answers in your company’s name, gives your address, service area and license number when asked, and never pushes for a signature. And it only talks to people who reached out to you first.

What you see after the storm

Every call becomes a short card: who called, what’s wrong, retail or insurance, how urgent, the photos and what was booked, plus the transcript and the recording. At the end of a storm day you have a sorted list, not a voicemail box to dig through.

What it does not do

It doesn’t inspect roofs, estimate jobs or judge storm damage from a photo. It doesn’t give insurance or claims advice. It never calls or texts anyone who didn’t contact you first. And it doesn’t replace your office; it covers the calls nobody can get to while the crews are up top.

AI receptionist, roofing call center or voicemail?

ComparedAI receptionist (Ammett)Roofing call centerVoicemail
Picks upIn seconds, 24/7, several calls at onceDepends on staffing; peaks can mean holdsNever
The morning after a stormAnswers dozens of calls at onceQueues and overflow feesMailbox fills up by 8 AM
Sorts leaks from estimatesYes, by your rules, word for wordA script, read by whoever is on shiftYou sort it on the drive
Photos before the driveAsks by text, on Book and upRarelyNo
Books the inspectionYes, into your calendar or JobberOften takes a message for you to call backNo
Insurance questionsNoted and passed to youDepends on the operatorLeft in a message, if at all
Typical costFrom $249/mo plus setupPer call or per minute, by planFree

Call center prices vary by provider and plan; check current pricing before you compare. Some roofers use both: AI first, a person as backup.

What it costs.

Done for you, on your number. Calls live in about a week; texting starts once carrier registration clears, usually 2–3 weeks. Month to month, 30 days' notice. Phone and texting fees bill to accounts in your name where possible.

  • Answer

    Every call answered, day and night.

    from $249/mo

    Setup $500 · 300 voice minutes a month

    Owner-operators and small offices that can't pick up every call.

    • Answers 24/7, or only after hours and when you're busy
    • Says it's an AI assistant and that the call is recorded
    • A script for your trade: the 5–7 questions you'd ask
    • Answers from your approved FAQ: hours, area, services
    • Urgent calls (gas smell, flooding) transferred to you
    • Lead summary, transcript and recording by text and email
    • Texts the caller your booking link if they ask for one
    • English and Spanish, spam calls filtered
    • We review 10 calls a month and tune the script

    Not included: Booking into your calendar, texts and chat, reports.

    Over the limit: $0.25 per extra minute.

  • Book

    Most businesses start here

    Calls booked straight onto your calendar.

    from $590/mo

    Setup $1,500 · 600 minutes + 500 texts or chats a month

    Teams of 2–15 with a calendar or field-service software.

    • Everything in Answer
    • Books into your calendar or Jobber; Housecall Pro where your plan has API access
    • Knows your job types, time windows and service area
    • Reschedules, cancels and sends visit reminders
    • Texts back missed calls and answers texts on your number
    • Chat on your website, same answers as the phone
    • On-call rules: who gets which urgent call, in what order
    • Call review and script fixes every week in month one, then every two weeks
    • Monthly report: calls, after hours, booked, missed

    Not included: Social DMs, estimate follow-up, review requests.

    Over the limit: $0.22 per minute, $0.05 per message.

  • Front Desk

    Every channel answered, every lead followed up.

    from $1,190/mo

    Setup $2,500 · 1,200 minutes + 1,500 messages a month

    Offices running ads and getting leads from many places.

    • Everything in Book
    • One agent for calls, texts, web forms, website chat, Instagram and Facebook messages
    • Fast first replies to new form leads, and to LSA, Yelp and Thumbtack leads where the platform allows a connection
    • Follows up on open estimates, only with people who asked
    • Asks happy customers for a review after the job
    • Updates your CRM: new customer, notes, stage
    • Up to 2 agents, for example voice and messages, or two locations
    • 30-minute monthly call with Sergei
    • Human backup through a live answering service on request, billed by that service

    Not included: Running your ads, listings and website: that's Operator.

    Over the limit: $0.20 per minute, $0.04 per message.

First reply within 5 minutes, or your setup fee back. On any AI receptionist plan: if, in the first 30 days after go-live, a call or message on a channel your plan covers waits more than 5 minutes for a first reply because of the agent, we refund your setup fee. Outages at your phone carrier or the platforms are excluded.

Getting fewer than five calls a day and happy to set things up yourself? A $49–149 app like Rosie or Jobber's receptionist may be all you need, and we'll tell you so in the audit. What an AI receptionist costs →

Not sure where to start? · 1 minute

What kind of business do you run?

Tap yours. Four more quick questions, then Sergei builds your free audit around the answers.

Questions, answered.

We got burned by an agency. Why is this different?

Fair question. Month to month with 30 days' notice, no 12-month contract. Your phone number stays in your name, and so do recordings and transcripts. To switch the agent off, you stop call forwarding on your line. You deal with Sergei, not an account manager. And if the free audit shows you don't need us, it says so.

Will homeowners know they're talking to an AI?

Yes. The first thing it says is that it's an AI assistant and that the call is recorded. We disclose it on every call as a rule. California's bot-disclosure law (SB 1001) is written for online bots; we apply the same rule to calls. Someone with water on the floor mostly wants a fast answer and a time.

What does it say when someone asks about an insurance claim?

Nothing about coverage. It never says whether insurance will pay, never gives claim advice and never talks about deductibles. It notes the question, flags it in the summary and tells the caller the owner will follow up. If you meet adjusters on site, it can say that, in words you approve.

What happens when 40 people call the morning after a hailstorm?

It takes several calls at the same time instead of sending everyone through one office line. Carrier or platform outages can still happen, so we agree on an overflow and outage plan with you before launch. The agent asks your questions, puts active leaks at the top of your list and offers your open inspection slots in order. When the slots are gone, it takes the details and tells the caller when you'll call back, so nobody is promised a time you don't have.

Homeowners here are wary of storm chasers. How does it handle that?

It answers in your company's name, gives your address, service area and license number if asked, and never pushes. It only talks to people who called or wrote to you. We never use it for cold calls, cold texts or follow-ups to people who didn't ask.

Can it book into AccuLynx or JobNimbus?

Jobber and Google or Outlook calendars, yes, on the Book plan and up. Roofing CRMs like AccuLynx or JobNimbus depend on the access your account has; we check in the audit before we promise anything.

Does it quote prices?

Only what you approve, for example that inspections are free or your tarp-visit fee. It never guesses at a repair or a price per square for a replacement; those go to you after the inspection.

How fast can it be live?

About a week: one 45-minute call to get your questions and triage rules, a few test calls you make yourself, then we forward your line. Before storm season is the best time.

Do you work outside Orange County?

Yes, anywhere in the US. The setup is a 45-minute call and a few test calls, all remote. In Orange County we're also happy to meet in person.

How many minutes will I need?

Rough math: calls a day × about 3 minutes × 30. A business taking 25 calls a day uses about 2,000 minutes a month if the agent answers everything, and closer to 400–600 if it covers only after hours and overflow, which is where most start. We tell you how many minutes you used each month (on Book and Front Desk it's in the monthly report), and we look at the numbers with you before you change plans.

See where customers slip away, and where your hours go.

A free, written audit of how people find you, how fast you answer and what could run on its own.

Prefer to talk first? Call or text Sergei directly. See plans →

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