Roofing marketing that answers every leak call, even mid-storm, and offers an inspection time.
Your website, ads and listings, an AI agent and follow-up, set up for leak repairs, inspections and full replacements and run as one system. Calls and forms get a reply in seconds, photos before anyone climbs a ladder and an inspection on your calendar, then follow-up by email, and by text where the homeowner agreed to it.
Homeowner
Hi, it rained all night and now there's a water stain on the ceiling in our upstairs bedroom. Can someone come look? We're in Orange.
AI assistant · Ridgeline Roofing
Hi, this is Ridgeline Roofing's AI assistant. Sorry about the leak. Yes, we cover Orange. If you can, send a photo of the stain and one of the roof from the yard. Does Mon 8:00 or Mon 1:30 work for an inspection?
Monday at 8 works. Sending photos now.
Inspection booked · Mon 8:00
- Summary and photos sent to you
- Reminder set for Sunday evening
- Follow-up set for after the estimate
New, and upfront about it.
Ammett opened in 2026, so you won't find client logos here yet. You deal with one person, Sergei Kovtun, in Aliso Viejo. How the pilot works →
- A free written audit before you pay anything
- A fixed-price $2,500 pilot for our first three clients
- Month to month, 30 days' notice
- Every account and number in your name
Where good roofing calls slip away.
Roofing calls are urgent when it rains and easy to put off when it does not. Homeowners with a leak want a fast, calm answer, and homeowners pricing a new roof compare a few contractors and pay attention to how each one responds. Good calls tend to slip away in the same few places.
- 01
It rains, and every phone rings at once.
Leak calls arrive in waves after a storm, often at night or on a weekend, while your crews are already out tarping. Homeowners with water coming in call the next roofer on the list.
- 02
Paid leads are shared leads.
Lead marketplaces often send one request to several roofers, and ads bring everyone from a missing shingle to a full tear-off. You pay for all of it.
- 03
The truck rolls before anyone sees a photo.
A drive out for a gutter question, a city you do not serve or a roof type you do not work on. A couple of photos up front would have told you.
- 04
Insurance questions land on the wrong desk.
Homeowners ask whether insurance will pay before they ask anything else. Those answers need you, not whoever picked up the phone.
- 05
The replacement estimate goes out. Then silence.
A full replacement is a big decision, and homeowners take time to compare. Without follow-up, a good estimate just sits in an inbox.
- 06
Dry months, empty pipeline.
When the weather is good, nobody thinks about the roof, and marketing stops. Then the first rain arrives with nothing lined up.
One system, built for roofers.
One person runs all of it. Start with the piece that leaks the most and add the rest when you are ready.
A website that shows the roofs you have built.
- Pages for repairs, inspections, replacements and roof types
- Your CSLB license number on the site and in every ad, as California requires
- A short form for job type, city, roof type and photos
- Fast and easy to use on a phone, standing in the yard
BeforeAfter- Free inspection request on every page
- Real roof photos up front
- Repair, replacement and storm pages
- Fast and easy to use on a phone
Leak calls answered, even after a storm.
- Replies to calls, texts, forms and Instagram or Facebook messages in seconds
- Asks for photos and the basics before anyone drives out
- Books the inspection on your calendar
- Says it is an AI assistant and passes insurance questions to you
Ceiling stain in an upstairs bedroom after last night's rain. Tile roof, about 20 years old. Asked whether insurance might cover it.
For you: the insurance question
- Job
- Leak, upstairs bedroom
- City
- Orange
- Roof
- Tile, about 20 years
- Urgency
- Active stain
- Inspection
- Mon 8:00
SourceLocal Services Ads
First reply0:38
Found when the roof starts leaking.
- Google Ads and Local Services Ads by job type and city
- Google Business Profile with fresh roof photos
- Yelp, Angi and other profiles kept current
- Every call and form tracked to its source
Less paperwork between inspection and contract.
- Repair or replacement estimate draft from your notes and photos
- Follow-up on open estimates by email, and by text where the homeowner agreed to it
- Review request after the final cleanup
- Your CRM updated, so nothing lives on sticky notes
- Estimate drafted from call notesDone
- Appointment confirmed by textDone
- Call summary emailed to youDone
- Crew schedule sent for tomorrowDone
- Invoice reminder sentDone
- Review request sent after the jobDone
- Lead routed to the right personDone
- CRM updatedDone
Your finished roofs, posted for you.
Your crew already takes photos on the roof. We turn them into posts for Google, Instagram and Facebook, written in your voice and approved by you before anything goes out.
- Before and after photos, including drone shots you already take
- Captions written for you, approved by you
- Only with the homeowner's permission
TueTile reroof · before and afterApproved
ThuLeak repair · flashing detailApproved
SatShingle replacement · drone viewApproved
Tuned to the jobs you want more of.
We start with the jobs you want more of: your ads and your site point there first. One AI agent answers every inquiry with the same few questions and books the visit.
Leak repairs
The most urgent call. The agent replies right away, asks for a photo and offers the earliest inspection.
Inspections
Before a sale or after a storm. A clear way to book one from your site, your ads and your listings.
Replacements
The biggest job and the longest decision. Real roofs on your site, and a follow-up email after every estimate.
Gutters and exterior
Smaller jobs that bring customers back. Booked through the same agent, with no extra setup.
How one call moves.
Example. A leak inquiry that comes in on a Sunday morning after a night of rain.
- 01Sun 7:40 AM
Found
A homeowner in Orange searches for roof leak repair and finds your Local Services Ad, your Google profile or your repairs page.
- 02Sun 7:48 AM
Answered
They fill out the form. The AI agent replies within a minute, says it is your AI assistant and asks for photos, the roof type and where the water shows.
- 03Sun 7:52 AM
Booked
An inspection lands on your calendar for Monday at 8:00, with a short summary, the photos and a note that they asked about insurance.
- 04Mon to Fri
Handled
A reminder before the inspection, an estimate draft from your notes, follow-up on the estimate and a review request after the job.
- 05On the 1st
Reported
Where calls came from, how fast each one got a reply, how many became inspections and which ones you signed.
Example flow. Names, times and numbers are illustrative.
We start small and keep it steady.
- 01
Free audit
We send one test inquiry and time the reply, then review your site, license display, listings and reviews. You get a short written report with the biggest wins first.
- 02
Fix the biggest leak
Usually the AI agent for after-hours and after-storm calls, or the website. A fixed scope and price, two to four weeks.
- 03
Run it monthly
Care, Growth or Operator, month to month with 30 days' notice. You own the site, the domain and every account.
What it costs. No long contracts.
Monthly plans are month to month with 30 days' notice. Projects have a fixed scope and price, agreed in writing before work starts.
Care
from $299/mo
Your website stays fast, safe and current, and every form keeps working.
- Hosting, updates and backups
- New roof photos and small edits each month
- Form, call and uptime monitoring
Growth
Good place to startfrom $990/mo
Care, plus your listings, reviews and new pages, so more people nearby find you.
- Everything in Care
- Google Business Profile and reviews
- Yelp, Angi and other profiles kept current
- Pages for each job type and city you serve
- Monthly report in plain numbers
Operator
from $2.5k/mo
Growth, plus ads and AI agents run for you, end to end.
- Everything in Growth
- Google Ads and Local Services Ads
- AI agent for calls, texts and messages, run and tuned
- Follow-up on every open estimate
- One person accountable
One-time projects
- New websitePages by job type and roof type, license display, a photo form and tracking.from $4k
- Website + AI agentThe new site plus an agent that answers every call and books inspections.from $8k
- AI agent setupOne agent for calls or messages, scripted with you and tested before launch.from $500
- AI automation projectEstimate drafts, estimate follow-up or review requests, built around your week.from $3k
- Rainy-season sprintProfiles, ads and the agent checked and ready before the first rain of the season.from $1.5k
Not sure where to start? · 1 minute
What kind of business do you run?
Tap yours. Four more quick questions, then Sergei builds your free audit around the answers.
Questions, answered.
We got burned by an agency. Why is this different?
Fair question. Month to month with 30 days' notice, no 12-month contract. Every account, site and phone number stays in your name, and so do recordings and transcripts. You deal with Sergei, not an account manager. And if the free audit shows you don't need us, it says so.
Will the AI agent talk to homeowners about insurance claims?
No. It never gives insurance or legal advice and never says whether a claim will be covered. When a homeowner asks, it notes the question and passes it to you with a summary, so you decide how to answer.
What happens when everyone calls at once after a storm?
The agent answers every call, text and form at the same time, asks for photos and the basics, and offers the inspection times you have open. You see the summaries and decide which jobs go first.
Will it quote prices?
Only what you approve. Some roofers like to share a typical range for a common repair. If you prefer not to, the agent books an inspection and leaves pricing to you.
We get leads from Angi, Thumbtack and Yelp. Do those work with this?
Yes. Where the platform allows it, those leads get the same fast reply and follow-up as your own inquiries. Every source is tracked, so you can see which ones turn into inspections and decide where to keep paying.
Will my license number be on the site and in the ads?
Yes. California requires your CSLB license number in advertising, including your website, and we check it in every audit.
Will the ads and messages pressure homeowners after a storm?
No. We write plain, calm copy about what you do and where you work. No scare tactics, no door-knocking scripts, and no texts to anyone who has not agreed to get them.
Does anything go out with my name on it without my approval?
No. You approve every reply template and every post before launch, and we read the first conversations ourselves. Posts use your own roof photos, only with the homeowner's permission.
How do you handle reviews?
Every customer gets the same review request after the job is done. We never filter who gets asked and never offer anything in exchange, which is how the FTC says reviews should be requested.
How do you handle roofing SEO and your Google Business Profile?
We do not sell SEO as a separate service. It is part of Ads & Listings and the Growth plan. Your Google Business Profile gets the right categories, service areas and real roof photos, and every customer is asked for a review the same way. Your site gets a page for each service, like leak repair, inspections and full replacements, and for each city you serve, with your license and the same name, address and phone number as your listings. Google Ads and Local Services Ads cover the jobs you want while that work builds. Nobody can promise a ranking, and we do not.
Can you promise more calls or signed roofs?
No, and be wary of anyone who does. We promise what we control, like launch dates, reply times, follow-up that actually runs and tracking that works, and we show you the numbers every month.
Do you work outside Orange County?
Yes. We are based in Orange County and work with roofing and exterior contractors anywhere in the US. Everything can be done remotely.
See where your roofing calls slip away.
A free, written audit for your company. One test inquiry and how fast it gets a reply, your site and license display, your listings and reviews, and what could run on its own.
Prefer to talk first? Call or text Sergei directly. See plans →
Not sure what you need?