Roofing website design that shows the work and makes the inspection easy to ask for.

How homeowners shop for a roof

Nobody replaces a roof often. Most homeowners do it once or twice in their lives, it’s expensive, and they’ve heard stories about bad contractors. So they look carefully: several websites, a few reviews, and often a second and third bid. The site that wins the inspection is usually the one that shows real work nearby and makes the next step feel low-risk.

A repair is different. A leak after the rain needs someone this week. That visitor wants your number, proof you do repairs and not only replacements, and a fast way to ask for help. A good roofing site handles both visitors without making either one dig.

A project gallery that does the selling

Your best sales tool is photos of roofs you’ve done. We organize the gallery by roof type (tile, shingle, metal, flat) and by city, so a homeowner in Laguna Niguel with a tile roof finds tile jobs in Laguna Niguel. Each project gets a short note: what was wrong, what you did, the material, how long it took. Before and after shots go side by side.

We give your crew a short photo shot list so new jobs keep coming in, and under the Care plan we add them every month. Real phone photos of your crews beat polished stock images every time.

Inspection requests with photos

The main button on every page is “Request an inspection”. The form is short: name, phone, address, roof type if they know it, what they’re seeing, and an optional photo upload that works straight from a phone camera. Your office gets the request with the photos by text and email, and the homeowner gets a confirmation that you received it.

Photos help you triage. A slipped tile is different from water coming through a light fixture, and you can decide who goes and how soon before you call back.

Materials pages in plain words

Homeowners want to understand their options before a salesperson arrives. Short pages on asphalt shingles, concrete and clay tile, metal, flat and low-slope roofs, and coatings explain what each is good for, how long it typically lasts in your climate, and what affects the price. You choose whether to show price ranges. We don’t make up lifespans or warranty terms; they come from you and the manufacturers you install.

Storm and insurance claim information

After a storm, homeowners get confused fast. A plain page explaining the usual process helps them and protects you: document the damage, call the insurer, schedule an inspection, compare the adjuster’s scope with the roofer’s estimate. We keep it factual. No legal advice, no promises that a claim will be approved, no “free roof” language. Coverage questions go to the insurer or an attorney.

Starter site or full site?

A Starter site, up to 5 pages, fits a roofer who mostly needs to look established and make the inspection easy: home, repairs, replacement, projects and an inspection request page. A full site adds materials pages, the storm and insurance page, city pages and a larger gallery that grows every month. We start with one call about the roofs you want more of, tile reroofs, shingle replacements, flat commercial work or repairs, and the areas you’d drive to. Then the pages follow from that, so the site doesn’t pull in leads you’d turn down.

License, city pages and tracking

California requires your CSLB license number in advertising, so we put your C-39 number in the sitewide footer, along with your insurance and any manufacturer certifications you actually hold. City pages cover only the areas you work, each with real local projects from the gallery. Every call and every inspection request is tracked by page and by source, so you can see whether the tile roof page or the Mission Viejo page is bringing in requests.