Plans
Simple plans. You own everything.
Start with one project, then keep it running on a monthly plan. Month to month, 30 days' notice, and a plain monthly report on Growth and Operator.
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Not sure where to start? · 1 minute
What kind of business do you run?
Tap yours. Four more quick questions, then Sergei builds your free audit around the answers.
Monthly plans. No long contracts.
Each plan includes everything in the one before it.
Care
from$299/mo
Your website stays fast, safe and current, and every form keeps working.
Best if you have a website and want it looked after.
- Hosting, updates and backups
- Small edits and fixes each month
- Form, call and uptime monitoring
Growth
Good place to startfrom$990/mo
Care, plus your listings, reviews and new pages, so more people nearby find you.
Best if you want more people nearby to find you and call.
- Everything in Care
- Google Business Profile and reviews
- Yelp, Angi and other listings kept current
- Service and city pages
- Monthly report in plain numbers
Operator
from$2.5k/mo
Growth, plus ads and AI agents run for you, end to end.
Best if you want ads, calls and follow-up run for you.
- Everything in Growth
- Google Ads and Local Services Ads
- AI agents for calls and messages, run and tuned
- Follow-up and reminders
- One person accountable
Prices are starting points. The exact price comes in writing after the free audit, before any work starts. Ad spend is paid to the platforms directly and is not part of any plan.
What's in each plan.
Grouped by what we run for you. Anything marked Project is a one-time job you can add to any plan. Social Media is a monthly add-on from $1k/mo.
| Feature | Care$299/mo | Growth$990/mo | Operator$2.5k/mo |
|---|---|---|---|
| Websites | |||
| Hosting, updates and backups | Included | Included | Included |
| Small edits and fixes each month | Included | Included | Included |
| Form, call and uptime monitoring | Included | Included | Included |
| New service and city pages | Not included | Included | Included |
| Ads & Listings | |||
| Google Business Profile kept complete and active | Not included | Included | Included |
| Review requests after each job, and a reply to every review | Not included | Included | Included |
| Yelp, Angi and other listings kept current | Not included | Included | Included |
| Google Ads and Local Services Ads managed | Not included | Not included | Included |
| AI Agents | |||
| AI receptionist for calls, texts and messages | Add-on from $249/mo | Add-on from $249/mo | Front Desk included |
| Agent setup | From $500 | From $500 | Front Desk setup $2,500 |
| AI Automation | |||
| Follow-up and reminders sent on their own | Not included | Not included | Included |
| Bigger workflows, like estimates or CRM updates | Project | Project | Project |
| Social Media | |||
| Daily posts on Instagram, Facebook and Google | Add-on | Add-on | Add-on |
| Reporting and support | |||
| Monthly report in plain numbers | Not included | Included | Included |
| You work with Sergei directly | Included | Included | Included |
| Month to month, 30 days' notice | Included | Included | Included |
AI receptionist plans.
On their own or added to Care or Growth. Done for you, on your number. Calls live in about a week, texting after carrier registration (usually 2–3 weeks). Operator includes Front Desk.
Answer
Every call answered, day and night.
from $249/mo
Setup $500 · 300 voice minutes a month
Owner-operators and small offices that can't pick up every call.
- Answers 24/7, or only after hours and when you're busy
- Says it's an AI assistant and that the call is recorded
- A script for your trade: the 5–7 questions you'd ask
- Answers from your approved FAQ: hours, area, services
- Urgent calls (gas smell, flooding) transferred to you
- Lead summary, transcript and recording by text and email
- Texts the caller your booking link if they ask for one
- English and Spanish, spam calls filtered
- We review 10 calls a month and tune the script
Not included: Booking into your calendar, texts and chat, reports.
Over the limit: $0.25 per extra minute.
Book
Most businesses start hereCalls booked straight onto your calendar.
from $590/mo
Setup $1,500 · 600 minutes + 500 texts or chats a month
Teams of 2–15 with a calendar or field-service software.
- Everything in Answer
- Books into your calendar or Jobber; Housecall Pro where your plan has API access
- Knows your job types, time windows and service area
- Reschedules, cancels and sends visit reminders
- Texts back missed calls and answers texts on your number
- Chat on your website, same answers as the phone
- On-call rules: who gets which urgent call, in what order
- Call review and script fixes every week in month one, then every two weeks
- Monthly report: calls, after hours, booked, missed
Not included: Social DMs, estimate follow-up, review requests.
Over the limit: $0.22 per minute, $0.05 per message.
Front Desk
Every channel answered, every lead followed up.
from $1,190/mo
Setup $2,500 · 1,200 minutes + 1,500 messages a month
Offices running ads and getting leads from many places.
- Everything in Book
- One agent for calls, texts, web forms, website chat, Instagram and Facebook messages
- Fast first replies to new form leads, and to LSA, Yelp and Thumbtack leads where the platform allows a connection
- Follows up on open estimates, only with people who asked
- Asks happy customers for a review after the job
- Updates your CRM: new customer, notes, stage
- Up to 2 agents, for example voice and messages, or two locations
- 30-minute monthly call with Sergei
- Human backup through a live answering service on request, billed by that service
Not included: Running your ads, listings and website: that's Operator.
Over the limit: $0.20 per minute, $0.04 per message.
First reply within 5 minutes, or your setup fee back. On any AI receptionist plan: if, in the first 30 days after go-live, a call or message on a channel your plan covers waits more than 5 minutes for a first reply because of the agent, we refund your setup fee. Outages at your phone carrier or the platforms are excluded.
Getting fewer than five calls a day and happy to set things up yourself? A $49–149 app like Rosie or Jobber's receptionist may be all you need, and we'll tell you so in the audit. What an AI receptionist costs →
Comparing with a live answering service? See Smith.ai and Ruby pricing next to these plans.
One-time projects.
A fixed scope and a fixed price. First projects typically take two to four weeks from the approved plan.
Starter site
Up to 5 pages on a proven layout, with a quote form and tracking. Live in about 2 weeks. You own it and the domain.
from $2.9kNew website
A fast new site built on what already works, with service pages, quote forms and tracking. You own it and the domain.
from $4kWebsite and AI agent
The new site plus an agent that answers its calls, texts and forms, built and tested together.
from $8kAI receptionist setup
Answer $500, Book $1,500, Front Desk $2,500: your questions, your calendar and clear hand-off rules, tested before launch. Then the monthly AI plan.
from $500AI automation project
One repetitive workflow, like estimates or follow-ups, mapped and handed to AI. You own the workflow.
from $3kDeep audit
The free audit plus a look inside your ads, analytics and listings, a 30-minute video walkthrough and a 90-day plan. Credited toward your first project.
from $497Seasonal sprint
Pages, Google profile and ads ready before your busy season starts.
from $1.5k
Payment: 50% to start, 25% at launch, 25% two weeks after launch.
Founding clients · 3 spots
A fixed-price pilot for our first three clients.
We're new, so we'd rather earn the case study than claim one. One project, $2,500, scope and dates agreed in writing before any work starts. Acceptance criteria go into the proposal. If you're happy with the result, we ask for an honest case study, only with your permission.
Start with the free audit- Launch dates in writing. We commit to the dates in your proposal.
- Reply-time guarantee on AI receptionist plans. On any AI receptionist plan: if, in the first 30 days after go-live, a call or message on a channel your plan covers waits more than 5 minutes for a first reply because of the agent, we refund your setup fee. Outages at your phone carrier or the platforms are excluded.
- Tracking that works. No ad dollar is spent until every call and form is tracked.
- No promises we can't control. We don't promise leads, rankings or revenue. We show you the numbers every month.
The terms, kept short on purpose.
Month to month
No long contracts. Cancel any plan with 30 days' notice.
You own everything
Website, domain, ad accounts, listings and phone numbers stay in your name.
Ad spend goes to the platforms
You pay Google, Yelp and others directly. Our fee is separate, so you always see both.
Price in writing first
Fixed scope and price for every project, agreed before any work starts.
Pricing questions.
Which plan should I start with?
Most businesses start with one project, then keep it running on the plan that fits. The free audit shows where the biggest wins are, and we suggest the smallest step that makes sense.
What does "from" mean?
It is the starting price. The exact price depends on things like how many locations, listings and ad accounts you have. You get it in writing after the audit, before any work starts.
Is ad spend included in Operator?
No. Your ad budget is paid by you directly to Google, Yelp and the other platforms. Our plan covers running the ads. We start spending only after every call and form is tracked.
Do I need a monthly plan after a project?
No. A project has a fixed scope and price, and what we build is yours. You can keep a plan so the work stays current, but that is your call.
What happens if I cancel?
Give 30 days' notice. Everything is already in your name: the site, the domain, the accounts and the phone numbers. We hand over any logins and files you need.
How much does an AI receptionist cost?
Answer from $249/mo, Book from $590/mo and Front Desk from $1,190/mo, plus a one-time setup from $500. Each includes a set number of minutes and messages; the plans above list what each one does. Operator includes Front Desk.
Do you have a founding-client offer?
Yes, for our first three clients: a fixed-price $2,500 pilot with a scope agreed in writing. If you're happy with the result, we ask for an honest case study with your permission. Ask about it in the audit.
Can you promise more leads or a top ranking?
No. Results depend on your market and your business. We promise the work we control, like launch dates, reply times and tracking that works, and we show you the numbers every month.
Not sure which plan fits? Start with the audit.
We look at how customers find you, how fast you answer and where your week goes, then suggest the smallest step that makes sense. Free and in writing.
Prefer to talk first? Call or text Sergei directly. See plans →
Not sure what you need?