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Plumbing marketing that answers every no-hot-water call, even at night.

Your website, ads and listings, an AI agent and follow-up, set up for leaks, drains, water heaters and repipes and run as one system. Calls and messages get an answer on the first ring, active leaks reach your on-call plumber, and the rest get a window on your schedule.

New, and upfront about it.

Ammett opened in 2026, so you won't find client logos here yet. You deal with one person, Sergei Kovtun, in Aliso Viejo. How the pilot works →

  • A free written audit before you pay anything
  • A fixed-price $2,500 pilot for our first three clients
  • Month to month, 30 days' notice
  • Every account and number in your name

Where good plumbing calls slip away.

Plumbing calls come in two kinds. Water on the floor right now, and planned work like a water heater or a repipe that homeowners price with a few plumbers first. Good calls tend to slip away in the same few places.

  1. 01

    A burst pipe does not wait for business hours.

    Water is on the floor at 2 AM, and the homeowner is calling every plumber in the results. The first one who answers and gives a time usually gets the job.

  2. 02

    A slab leak and a slow drain ring the same phone.

    Without a few questions up front, your on-call plumber gets woken for a clogged sink that could wait, while a real leak sits in voicemail.

  3. 03

    Paid leads are shared leads.

    Lead apps often send one request to several plumbers, and ads bring everyone from flooded kitchens to people pricing a faucet. You pay for all of it.

  4. 04

    The water heater quote goes cold.

    Tank or tankless, gas or electric, a permit, maybe an upgrade to code. The homeowner wants a day to think, and nobody calls back the next day.

  5. 05

    Sewer and repipe estimates sit in a folder.

    A camera inspection shows a bad line, the estimate goes out, and the bigger job waits for someone in the office to find time to follow up.

  6. 06

    Reviews only come from the unhappy ones.

    Happy customers rarely think to leave a review after a clean repair. The best moment to ask is right after the job, and usually nobody does.

One system, built for plumbing.

One person runs all of it. Start with the piece that leaks the most and add the rest when you are ready.

A website that turns a leak into a call.

  • Pages for leak repair, water heaters, drain cleaning, sewer lines and repipes
  • An emergency line at the top of every page, for a homeowner in a hurry
  • Your CSLB license number (C-36) on the site and in every ad, as California requires
  • A short booking form for the job, the city and what they see
Website before and afterExample
bluewaterplumbing.example
Example: a dated template website of a local businessExample: the same business's redesigned websiteBeforeAfter
  • Tap to call for emergencies
  • Drain, water heater and repipe pages
  • Service area and license up front
  • Fast and easy to use on a phone

Every call answered, day or night.

  • Answers calls, texts, forms and web chat on the first ring
  • Asks your triage questions, like where the water is and whether it is still running
  • Routes active leaks and sewage backups to your on-call plumber
  • Says it is an AI assistant and hands off to a person when it matters

Found when the water will not stop.

  • Local Services Ads and Google Ads by job type and city, emergency and planned work apart
  • Google Business Profile with fresh job and truck photos
  • Yelp, Angi, Thumbtack and other profiles kept current
  • Every call and form tracked to its source

Less office work between the call and the invoice.

  • Follow-up on open water heater, sewer and repipe estimates, by email, and by text where the customer agreed to it
  • Water heater flush and maintenance reminders for customers who signed up
  • Review request after every completed job
  • Your field service software updated, so nothing lives on sticky notes

Clean installs and fixed leaks, posted for you.

Your plumbers already take photos of the before and after. We turn them into posts for Google, Instagram and Facebook, written in your voice and approved by you before anything goes out.

  • Water heater installs, repipes and clean repairs
  • Plain tips, like where the main shutoff usually is
  • Only with the homeowner's permission

Tuned to the calls you want more of.

We start with the jobs you want more of: your ads and your site point there first. One AI agent answers every inquiry with the same few questions and books the visit.

  • Leaks and burst pipes

    The calls that cannot wait. The agent answers right away, flags active leaks to your on-call plumber and books the first open window for the rest.

  • Water heaters

    No hot water, a leaking tank or a tankless upgrade. Ads and your site point here, and every inquiry gets a visit with the heater's age and type already noted.

  • Drains and sewer lines

    From a slow kitchen sink to a backup in the yard. Same agent, same quick booking, and camera inspections booked as their own visit.

  • Repipes and remodel plumbing

    Planned, bigger jobs. A clear page that explains what you do, and estimate visits booked from it.

On every inquiry, the agent asksWhat's happeningAddressIs water still running?When worksAnything else goes to you. Separate question flows for each job type are a project, quoted after the audit.

How one call moves.

Example. A no-hot-water call that comes in early on a Sunday.

  1. 01Sun 6:05 AM

    Found

    A homeowner in Costa Mesa searches for water heater repair and finds your Local Services Ad, your Google profile or your water heater page.

    Ads & ListingsPlumbing websites

  2. 02Sun 6:12 AM

    Answered

    They call. The AI agent picks up on the first ring, says it is your AI assistant and that the call is recorded, and asks what is happening and whether the water is still spreading.

    Plumbing answering service

  3. 03Sun 6:14 AM

    Booked

    The leak is contained, so a window lands on your schedule for 10 AM to 12 PM, with a short summary and the heater's age. Water still running would go to your on-call plumber instead.

    After-hours answering

  4. 04Sun to the next week

    Handled

    An on-the-way text they asked for, follow-up on the replacement estimate if they want a day to decide, and a review request after the job.

    AI Automation

  5. 05On the 1st

    Reported

    Where calls came from, how fast each one got an answer, how many became booked jobs and which estimates you closed.

    Plans

Example flow. Names, times and numbers are illustrative.

We start small and keep it steady.

  1. 01

    Free audit

    We place one test call after hours and time the answer, then review your site, license display, Google profile, listings and reviews. You get a short written report with the biggest wins first.

  2. 02

    Fix the biggest leak

    Usually the AI agent for after-hours calls, or the website. A fixed scope and price, two to four weeks.

  3. 03

    Run it monthly

    Care, Growth or Operator, month to month with 30 days' notice. You own the site, the domain and every account.

What it costs. No long contracts.

Monthly plans are month to month with 30 days' notice. Projects have a fixed scope and price, agreed in writing before work starts.

  • Care

    from $299/mo

    Your website stays fast, safe and current, and every form keeps working.

    • Hosting, updates and backups
    • New job photos and small edits each month
    • Form, call and uptime monitoring
    Start with Care
  • Growth

    Good place to start

    from $990/mo

    Care, plus your listings, reviews and new pages, so more people nearby find you.

    • Everything in Care
    • Google Business Profile and reviews
    • Yelp, Angi, Thumbtack and other profiles kept current
    • Pages for each service and city you serve
    • Monthly report in plain numbers
    Start with Growth
  • Operator

    from $2.5k/mo

    Growth, plus ads and AI agents run for you, end to end.

    • Everything in Growth
    • Google Ads and Local Services Ads
    • AI agent for calls, texts and chat, run and tuned
    • Follow-up on every open water heater, sewer and repipe estimate
    • One person accountable
    Start with Operator

One-time projects

  • New websiteService and city pages, an emergency line on every page, C-36 license display, a booking form and tracking.from $4k
  • Website + AI agentThe new site plus an agent that answers every call and message and books plumber windows.from $8k
  • AI agent setupOne agent for calls or messages, with your triage questions and on-call handoff, tested before launch.from $500
  • AI automation projectEstimate follow-up, maintenance reminders or review requests, built around the way you dispatch.from $3k
Get a free auditCompare plansAd spend is paid to Google and other platforms directly. The exact price comes after the free audit, in writing.

Not sure where to start? · 1 minute

What kind of business do you run?

Tap yours. Four more quick questions, then Sergei builds your free audit around the answers.

Questions, answered.

We got burned by an agency. Why is this different?

Fair question. Month to month with 30 days' notice, no 12-month contract. Every account, site and phone number stays in your name, and so do recordings and transcripts. You deal with Sergei, not an account manager. And if the free audit shows you don't need us, it says so.

What does the AI agent do with a burst pipe or a flood?

It follows the rules you set with us. For water that is still running, it can share the one safety step you approve, like shutting off the main water valve if the caller knows where it is, then reaches your on-call plumber right away. For a gas smell near a water heater, it tells the caller to leave the house and call 911 or the gas company from outside. It does not try to diagnose or walk anyone through repairs.

Will customers know they are talking to an AI?

Yes. It says it is an AI assistant at the start of every conversation, and phone calls are announced as recorded. Anything that needs judgment, like a pricing exception, an upset customer or a call your on-call plumber should take, goes to a person, with a summary.

How do you handle plumbing SEO and your Google Business Profile?

We do not sell SEO as a separate service. It is part of Ads & Listings and the Growth plan. Your Google Business Profile gets the right categories, service areas, hours and real job photos, and every customer is asked for a review the same way. Your site gets a page for each service, like water heaters, drains and leak repair, and for each city you serve, with the same name, address and phone number as your listings. We report where calls come from each month. Nobody can promise a ranking, and we do not.

How do you market a plumbing business?

Start where people look when something breaks. A complete Google Business Profile with reviews, a fast site with a page for each job and city, and a phone that gets answered, day and night. Then add Local Services Ads and Google Ads for the jobs you want more of, and track every call to its source so you know what to keep paying for. Follow up on every open estimate and ask every customer for a review. That order matters more than any single tactic.

What are a few plumbing marketing ideas that do not cost much?

Post a photo of a clean water heater install or a fixed leak each week, with the homeowner's permission. Write a short page for each city you serve. Ask every customer for a review the same way. Offer water heater flush reminders to customers who want them. Put your emergency line at the top of the site. And answer every call, because a missed call at night often goes to the next plumber.

Is buying plumbing leads worth it?

Sometimes, if you know which sources turn into paid jobs. Shared lead apps often send the same request to several plumbers, so speed of answer decides a lot. We set up tracking so you can compare lead apps, Local Services Ads and your own site side by side, and decide with numbers. We do not sell leads, and we do not promise them.

Will it quote prices?

Only what you approve. Many plumbers share their service call or drain cleaning price up front. Water heater replacements, sewer work and repipes usually wait for the visit, and the agent books that visit instead of guessing.

Will you text my customers?

Only customers who asked for texts or agreed to them, like on-the-way updates or maintenance reminders, with a clear way to opt out. We never send cold texts or robocalls.

Will my license number be on the site and in the ads?

Yes. California requires your CSLB license number in advertising, including your website. For plumbers that is usually a C-36 license, and we check how it is shown in every audit.

Can you promise more calls or booked jobs?

No, and be wary of anyone who does. We promise what we control, like launch dates, answer times, follow-up that actually runs and tracking that works, and we show you the numbers every month.

Do you work outside Orange County?

Yes. We are based in Orange County and work with plumbing companies anywhere in the US. Everything can be done remotely.

See which leak calls you miss after hours.

A free, written audit for your company. One test call after hours and how fast it gets an answer, your site and license display, your Google profile and reviews, and what could run on its own.

Prefer to talk first? Call or text Sergei directly. See plans →

Not sure what you need?

Find your starting point

Step 1 of 6What kind of business do you run?