Plumbing website design for the person standing in an inch of water.

Two kinds of plumbing visitors

Some people are standing in water. A pipe burst, the toilet won’t stop running into the floor, the water heater is leaking into the garage. They want a number they can tap and a sign that someone will answer. Others are planning: a repipe, a tankless water heater, a remodel’s rough-in. They read more, compare a few companies and want to know you’ve done it before.

A plumbing site has to serve both. The emergency visitor should be one tap from a call on any page. The planner should find a real page about the exact job, with your process, photos and an easy way to ask for a quote.

An emergency call bar that matches your hours

A bar fixed to the bottom of the phone screen with your number and one line you control. “Leak right now? We answer 24/7” if you run nights. “Same-day service, call before 2 PM” if you don’t. You switch it by time of day, so you’re never promising after-hours service you don’t offer. If you pair it with our AI receptionist, after-hours calls get answered and the real emergencies reach your on-call plumber.

Emergency pages also carry a short “do this first” box: where the main shutoff usually is, how to turn off the water to a water heater, when to call the gas company instead. It’s useful, and it shows you know what you’re doing.

A page for each job people search

People search for the problem: “drain clogged”, “slab leak”, “sewer line camera inspection”, “low water pressure”, “garbage disposal replacement”. Each job you want more of gets its own page that says what causes it, what you do on the visit, and how quickly you can usually come. Typical pages:

• Drain cleaning and hydro jetting, kitchen, bathroom and main lines.
• Leak detection and slab leaks, including how you find a leak without tearing up the house.
• Sewer lines, camera inspection, repair and trenchless options if you offer them.
• Repipes, copper or PEX, how long it takes and how you handle drywall.
• Gas lines, fixtures, toilets, disposals, whatever fills your schedule.

Water heater pages, sorted by intent

“Water heater repair” and “tankless water heater installation” are different people with different budgets. We keep them on separate pages: repair (pilot won’t light, no hot water, leaking tank), replacement (tank sizes, gas or electric, permit and code items like seismic straps in California), and tankless (what changes in the gas line and venting). Each one says what you check and when repair stops making sense.

Service-area pages that are true

We write service-area pages only for cities you really cover. Each one mentions what’s real: the neighborhoods you work in, older homes with galvanized pipe that need repipes, hard water, slab foundations, typical response times. No copy-paste pages with the city name swapped.

Starter site or full site?

A Starter site, up to 5 pages, covers what a small plumbing shop needs first: home with the emergency call bar, drains, leaks, water heaters and a contact page with your service area. It’s live in about 2 weeks. A full site adds sewer lines, repipes, tankless, gas lines, service-area pages and a gallery of real jobs. We start with one call about the work you want more of, your hours, your fees and the cities you’ll drive to, so the site doesn’t promise 24/7 service or areas you don’t cover.

License, trust and tracking

California requires your CSLB license number in advertising, including your website. We put your C-36 number in the sitewide header or footer, so it shows on every page. Add real photos of your plumbers and vans, your Google reviews and how long you’ve been in business. Every call and form is tracked by page and by source, so you can see which pages ring the phone and which ones need work under the Care plan.