Dental website design that answers what new patients ask first.

What a new patient checks before calling

Someone looking for a new dentist usually has a few practices open on their phone. They are checking the same things on each: are you taking new patients, are you open when they’re free, do you work with their insurance, and how hard is it to get in. If your site makes them hunt for any of that, they go back to the next tab.

So a dental site we build starts with those answers on the home page: “Welcoming new patients”, your hours including any early or Saturday times, your address with parking notes, a link to your insurance page and a “Request a visit” button that stays on screen as they scroll. A tap-to-call number sits next to it for people who’d rather talk.

Service pages patients actually search for

People don’t search for “general dentistry”. They search for implants, Invisalign, a chipped tooth, a crown, whitening, a dentist who’s good with nervous patients. Each of those deserves its own page, written in plain words:

• Implants: what a consult covers, what happens at each stage, and that cost depends on the exam.
• Invisalign and clear aligners: who it’s for, how the first visit works, payment options you offer.
• Emergency visits: what counts, what to do right now, and how to reach you today. Clinical questions go to a person, not a page.
• Cleanings and exams, crowns, whitening, kids’ dentistry: whatever you want more of.

Each page ends with the same request button, so a patient never has to go back to the home page to book. We write the drafts; the dentist approves every word. No before-and-after promises, no “painless” guarantees.

Insurance, explained once and clearly

“Do you take my insurance?” is the question almost every new patient asks. An insurance page that lists the plans you work with, explains in-network versus out-of-network in two sentences, and says how your office confirms coverage before the visit saves your front desk the same phone call over and over. If you offer a membership plan for patients without insurance, it goes here too, with the price you choose to show.

Booking without putting health data on the website

Many practice management systems offer an online scheduler; if yours does and you’re happy with it, we put it on the site. If not, we use a short request form: name, phone, email, new or existing patient, visit type and preferred times. That’s it. No medical history, no medications, no photos of insurance cards on the website form. Those belong in your practice software and your own intake forms.

When a request comes in, your front desk gets it by email or text, and the patient gets a short “we got your request, we’ll call you to confirm” message.

Reviews, the team and the office

New patients want to see who they’ll meet. Real photos of the dentists, hygienists and the office do more than any stock image of a smiling model. We add short bios, the languages your team speaks, and your Google reviews shown on the site. We don’t write or edit reviews, and we don’t filter which ones appear.

Starter site or full site?

A Starter site, up to 5 pages, fits a practice that mainly needs the basics right: home, new patients, insurance, a services overview and contact with hours and a map. It’s live in about 2 weeks. A full site gives implants, Invisalign, emergency visits and your other key services their own pages, plus team bios, an office tour and a membership plan page. We start with one call with the dentist and the front desk, because they know which questions patients ask on the phone every day. Those questions become the pages.

Fast, readable and tracked

Most visitors arrive on a phone, often from Google Maps. We keep pages light so they load quickly on a cell connection, use readable type and real contrast, and build to WCAG 2.1 AA as best effort, tested with a keyboard and a screen reader. Every call from the site and every request form is tracked, so after a month you can see which pages bring in new-patient requests and which ones nobody reads.