HVAC social media marketing built from the installs and repairs your techs already photograph.
Your techs take photos on every call. We turn them into a post a day for Instagram, Facebook and your Google Business Profile, timed to heat waves, the first cold snap and tune-up season. You approve every post before it goes out.
Kestrel Air, Orange County
New, and upfront about it.
Ammett opened in 2026, so you won't find client logos here yet. You deal with one person, Sergei Kovtun, in Aliso Viejo. How the pilot works →
- A free written audit before you pay anything
- A fixed-price $2,500 pilot for our first three clients
- Month to month, 30 days' notice
- Every account and number in your name
Why HVAC social media is different
An HVAC company’s busiest weeks are the worst weeks to post. When a heat wave hits, every tech is on a roof and nobody at the office is writing captions. Then the slow weeks come and there is nothing new to show. The result for most shops is a Facebook page that goes quiet for months, right when a homeowner opens it to check whether you’re still around.
HVAC also has something most trades don’t: a calendar the weather writes for you. Spring and fall are tune-up season. The first 90-degree week brings no-cool calls. The first cold night brings furnaces that won’t light. A good HVAC social plan is ready for each of those before it happens.
What we post, and where it comes from
Every post starts with something your crew did. We don’t post stock photos or pass off an AI image as your job.
- Before and after installs. The old rusted condenser next to the new heat pump, the clean line set, the tidy attic. Homeowners love these, and they show your work standards better than any slogan.
- Repairs worth explaining. A burnt capacitor, a clogged condensate line, a cracked flex duct. One photo and two plain sentences about what the tech found.
- Maintenance tips. Change the filter, keep three feet clear around the outdoor unit, what the thermostat’s “hold” button does. General tips for any homeowner, never a diagnosis for one person’s system.
- Tech introductions. Who’s coming to the house, how long they’ve been doing this, the certifications you tell us they have. People want to know who they’re letting in.
- Your Google Business Profile. Recent jobs and open tune-up slots go there too, because that’s where people look right before they call.
A calendar that follows the weather
We plan a month ahead and keep weather posts ready to swap in:
- Tune-up season, spring and fall. Maintenance plan reminders, what a tune-up includes, “book before the rush” posts while your schedule has room.
- Heat waves. Filter checks, what to do if the AC freezes up, how to keep a room cooler while waiting for a tech. These go out the day the forecast turns, not a week late.
- The first cold snap. Furnace smells on first startup, pilot and igniter basics, carbon monoxide alarm reminders. Safety first, and always “call a pro” for anything involving gas.
- Slow weeks. Team photos, a tech’s favorite tool, an install from last month. This is when the queue does the most work, because your office has the least time.
Photos that respect the homeowner
A photo from someone’s backyard can show more than the equipment. Before anything is posted we check for house numbers, street signs, license plates, faces and anything inside the house the owner wouldn’t want online. Your techs ask the homeowner if photos can be shared; if the answer is no or nobody asked, the photo is skipped. We never tag a customer’s address or neighborhood street.
Financing, rebates and licenses
These are the posts where HVAC companies get into trouble, so we keep them simple. Financing posts stay general unless your lender gives you approved wording for a specific payment or rate. Rebate and incentive posts go out only with numbers you confirm are current. Where your state asks for a contractor license number in ads, we include it. When in doubt about a rule, we ask you to check with your licensing board or lender, and we follow their answer.
Your part each week
Your techs send photos and a one-line note from the truck, or share a job album. We draft a week of posts, a person edits every one, and you approve, change or cut them from your phone in a few minutes. We schedule, publish and reply to routine comments with answers you approved. Questions like “how much for a new system?” come to you, because a price needs a visit.
Daily posts, a few posts a month, or doing it yourself?
| Compared | Ammett | Occasional posting | Doing it yourself |
|---|---|---|---|
| How often | A post every day, planned a week ahead | A few posts a month | When someone has time, rarely in July |
| Where the photos come from | Your real jobs, sent from the truck | Often stock photos or generic graphics | Your phone, if you remember |
| Timed to the weather | Heat-wave and cold-snap posts ready to go | Usually a fixed schedule | Only if you think of it |
| Approval | You approve every post first | Varies by provider | You |
| Google Business Profile | Posts there every week | Sometimes left out | Often forgotten |
| Cost | From $1k/mo | Varies by provider | Your evenings |
Agency packages and terms vary. Ask any provider where the photos come from and who approves each post.
What it costs
from $1k/mo
On its own or added to any plan. The exact price depends on the platforms and short videos you want, in writing before any work starts.
Price in writing before any work starts. You own the site, the accounts and the data. Monthly plans run month to month.
Not sure where to start? · 1 minute
What kind of business do you run?
Tap yours. Four more quick questions, then Sergei builds your free audit around the answers.
Questions, answered.
We got burned by an agency. Why is this different?
Fair question. Month to month with 30 days' notice, no 12-month contract. Every account, site and listing stays in your name, so you can leave with everything. You deal with Sergei, not an account manager. And if the free audit shows you don't need us, it says so.
Will this get us more calls?
We don't promise calls, followers or booked jobs, and be wary of anyone who does. What we do is keep your pages active every day with your real work, so a homeowner checking you out sees a company that is busy and current. The monthly list shows what went out and what people responded to.
My techs won't remember to take photos. What then?
Most HVAC photos already exist: before-and-after shots for the job file, the data plate, the finished install. We ask for those, plus one quick note per job. If you add AI Automation, a photo request goes to the tech when a job closes, so the queue doesn't run dry.
Can you post about financing and rebates?
Yes, in general terms, like "financing available, ask us" or "ask about current utility rebates". Naming a monthly payment or a rate can trigger lending disclosure rules, so we post specific terms only in wording your lender approves. Rebate amounts change often, so we post them only after you confirm they're current.
Do you put our license number on posts?
Many states require a contractor license number in advertising. We add yours to your profiles and to posts that work like ads, following what your state asks for. Check your state licensing board's rules; we follow your answer.
What about reviews?
With the reviewer's first name only, we can turn a public five-star review into a post, and we never edit what they wrote. Replying to reviews on Google and asking for them after each job is part of our Ads & Listings work, which pairs well with this.
Do you make TikTok videos?
Short videos from clips your techs film, like a 20-second filter swap or a new condenser going in, are available on request and quoted after the audit. Most HVAC companies start with Instagram, Facebook and Google.
See where customers slip away, and where your hours go.
A free, written audit of how people find you, how fast you answer and what could run on its own.
Prefer to talk first? Call or text Sergei directly. See plans →
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